Monday, July 18, 2011

Some Interesting Ford Trivia!

The four Goldberg brothers, Lowell, Norman, Hiram, and Max,
invented and developed the first automobile air-conditioner.  On July
17, 1946, the temperature in Detroit was 97 degrees.  The four brothers
walked into old man Henry Ford's office and sweet-talked his secretary
into telling him that four gentlemen were there with the most exciting
innovation in the auto industry since the electric starter.

Henry was curious and invited them into his office.  They
refused and instead asked that he come out to the parking lot to their
car.  They persuaded him to get into the car, which was about 130 degrees
inside, turned on the air conditioner, and cooled the car off immediately.

The old man got very excited and invited them back to the office, where
he offered them $3 million for the patent.  The brothers refused, saying they
would settle for $2 million, but they wanted the recognition by having a label,
"The Goldberg Air-Conditioner," on the dashboard of each car in which it was

Now old Henry was more than just a little anti-Semitic,
and there was no way he was going to put the Goldberg's name on two
million Fords.  They haggled back and forth for about two hours, and
finally agreed on $4 million and that just their first names would be
And  so to this day, all Ford air conditioners show 'Lo', 'Norm', 'Hi', and 'Max'
on the controls.  So, now you know.........!

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